Privacy Policy
This Privacy Policy describes how Ground Control (“we”, “us” or “our”) collects, uses and discloses information about you when you access or use our website, or when you visit us at one of our Ground Control parks (collectively, the “Services”). This Privacy Policy also describes the rights and choices you have with respect to your personal information.
INFORMATION WE COLLECT
Depending on how you interact with us, we may collect the following categories of personal information about you:
- Direct identifiers, such as your name, postal address, phone number, child’s name, birthdate, online identifier, Internet Protocol address, device IDs, email address, and chosen password.
- Your transaction information, such as your payment information, billing and shipping address, the products and services purchased, and your purchase and consuming history.
- Your internet activity information, such as browsing history, search history, and information regarding your interaction with our websites and advertisements.
- Your geolocation information, which may be derived from GPS or Bluetooth technologies.
- Video and audio information, such as through our security cameras and CCTV systems.
We collect your personal information through our direct interactions with you, through the use of cookies and automated technologies on our Services, and through any security systems (such as closed circuit televisions) we have installed in our park. We may also collect personal information about you from third parties, such as if you interact with us using social media platforms or if your friends or family purchase passes on your behalf.
HOW WE USE YOUR PERSONAL INFORMATION
We use your information, including your personal information, for the following purposes:
- To create and manage your Ground Control account.
- To operate and provide our Services.
- To complete your transactions, process your waivers, and fulfill other requests.
- To send you important administrative announcements about Ground Control, your account, your transactions, and any updates to our Privacy Policy or other terms that apply to you.
- To share with you information that we think you may be interested in, such as promotions, savings, and other marketing communications.
- To enter you into sweepstakes, contests and promotions or contact you regarding surveys.
- To support our own internal business purposes, such as for data analysis, audits, security and fraud monitoring and prevention, developing new products and services, and improving your experience at our parks and on our website and mobile application.
HOW WE SHARE YOUR INFORMATION
We may share information about you, including your personal information, with third parties in certain circumstances, including:
- With business partners and other third parties, such as promotional partners with whom we partner to offer contests or other joint-promotional activities.
- With the general public, if you choose to participate in our publicly available blogs, online forums, and testimonials. When you participate in one of our blogs or online forums, or submit a testimonial to us, the information you include in your content (including your personal information) may be available generally to the public. If you choose to share your activity information while enjoying our parks, your information may be shared on our public platforms.
- With service providers, who may have access to or need to process your personal information in order to provide us with services. These services may include, among other things, to help us fulfill your requests, to create or maintain our databases, to research and analyze the people who request products, services, or information from us, to prepare and distribute communications, to respond to inquiries, to deliver advertising-related services such as reporting attribution, analytics and market research, or to process payments.
- When we believe we should, or need to, share your personal information with law enforcement. For example, we may provide information to law enforcement agencies if we believe that you have violated our policies, or the release of your information may protect the rights, property, or safety of us, or another person.
- When we believe we should, or need to, share your personal information pursuant to a legal process. This may include sharing your information with government entities, or third parties in response to subpoenas, court orders, or other legal process, or as we believe is necessary to exercise our legal rights, to defend against legal claims that have been brought against us, or to defend against possible legal claims that we determine in our sole discretion might be brought against us.
- If we, or any portion of our business or assets, is acquired, we may share your personal information with the acquiring company. We may also share your personal information with a third party in the context of a merger, reorganization, divestiture, restructuring, reorganization, dissolution, bankruptcy or other business or corporate transaction.
COOKIES AND OTHER DATA COLLECTION TECHNOLOGIES
We use cookies to enable and enhance your experience on our website, gather analytics information that helps us improve the website, and to target you with advertisements based on your behavior and perceived interests. We use cookies and other tracking mechanisms to track information about your use of our website. We may combine this information with other Personally Identifiable Information we collect from you.
Cookies
Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our website, while others are used to enable a faster log-in process or to allow us to track your activities at our website. Our media advertising partners also may use cookies or other tools to identify individuals or groups for marketing purposes.
Disabling Cookies
Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The “Help” portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our website who disable cookies will be able to browse certain areas of the website, but some features may not function.
Clear GIFs, pixel tags and other technologies
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (aka web beacons, web bugs or pixel tags), in connection with our website to, among other things, track the activities of website visitors while using the website, help us manage content, and compile statistics about usage of our website. We and our service providers also use clear GIFs in HTML emails to our customers to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.
Conversions API
Conversions APIs allow advertisers to send web events from their servers directly to third party ad networks, such as Facebook. Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events.
Analytics
We use automated devices and applications, such as Google Analytics, to evaluate usage of our website. We also may use other analytic means to evaluate our website. We use these tools to help us improve our website’s performance and user experiences. These entities may use cookies and other tracking technologies to perform their services.
CHOICES REGARDING USE OF PERSONALLY IDENTIFIABLE INFORMATION
As explained above, we may send periodic promotional or informational emails to you about recommendations or other information we think may interest you. If, at any time, you prefer not to receive such email communications from Ground Control, you will have the ability to unsubscribe by means of a link provided in such emails from Ground Control.
HOW WE SECURE YOUR PERSONAL INFORMATION
We take reasonable steps to keep your information safe; however, no internet or email transmission can be guaranteed to be secure. We encourage you to take reasonable precautions to safeguard your personal information by, for example, maintaining the confidentiality of your account log-in credentials.
CHILDREN UNDER 13
Our website is not designed or intended for use by children under 13 and we do not collect Personally Identifiable Information from children under 13. If we discover that a child under 13 has provided us with Personally Identifiable Information, we will delete such information from our systems. Please note that certain features of our website allow for the posting of testimonials, photos, and videos. If you are posting any materials to our website, you may not post any materials showing or depicting a child unless you are either the parent and/or legal guardian of that child and authorized to post such material.
THIRD PARTY WEBSITES
We may display hyperlinks that, when clicked, take you to a third-party website that we do not own or control. We are not responsible for how third parties collect, use, and share your personal information. We encourage you to review the privacy policies of third parties before providing them with your personal information.
CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify or change this Privacy Policy at any time by posting the revised Privacy Policy on our website. We will take reasonable efforts to notify you in advance, such as by email, through notice on our website, or at our park, if we make any material changes to the way we collect, use, and share your personal information.